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Cute Couture

Cute Couture is a premium childrenswear brand for ages 6 months to 6 years, founded in 2020 by siblings, Emma Jane Haughton Hay and Giles Haughton, whose passion for family and craftsmanship inspired their journey into children’s clothing.
Each garment is hand-sewn and hand smocked by skilled artisans in the Philippines, ensuring superior craftsmanship that withstands childhood’s everyday adventures.
Designed to be cherished and passed down through generations, Cute Couture uses premium European fabrics and sustainable practices to create classic pieces that never go out of style.
Each collection continues this legacy, featuring exquisite dresses and separates in delicate floral prints, pastels and timeless silhouettes with exquisite hand smocking detailing. For delight today, tomorrow and for decades to come.

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